About us
Right in the heart of Braine-l’Alleud, ABSOLUTE RUN WATERLOO BL’A has opened its doors – the new go-to store for everyone who loves running. On 200 m², you’ll find a wide selection of premium running brands such as Asics, Brooks, Hoka, New Balance, Saucony, and Nike, plus top accessories from Garmin, Blackroll & more.
A highlight: with our FootBalance running analysis, you’ll discover the shoes that fit you perfectly. Our expert team provides personal advice – whether you’re a beginner, ambitious runner, or triathlete.
Alongside running, the store also focuses on cycling expertise. This unique combination makes ABSOLUTE RUN WATERLOO BL’A the perfect spot for all multisport athletes.
Join our weekly Community Runs every Wednesday evening – open to all levels, from beginners to experienced runners, and the perfect way to share your passion for running.
Stop by, get inspired, and experience how running and cycling come together!
What Makes Us Special
- State‑of‑the‑art gait analysis and foot scanning for precision fitting
- A curated selection of running shoes and apparel, tailored for performance and comfort
- A friendly, knowledgeable team that shares your passion and supports your journey
- A buzzing community of local runners, all sharing tips, stories, and inspiration
Our team
Hugues Menschaert
Store Manager

